Michael Simpkin
Senior Marketing Programs Manager
Mike Simpkin is a marketing professional who prioritizes customer engagement and continuous learning. He excels at building relationships, orchestrating events, and communicating effectively with customers. Mike is passionate about sharing industry stories that matter, always prioritizing customer value and voice.
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About Michael Simpkin
Michael Simpkin is the Senior Marketing Programs Manager at TrueContext. He manages the customer, partner, and field marketing channels and turns real outcomes from the field into programs that help buyers and operational leaders succeed. Over his 10 years of marketing experience, he has focused on amplifying customer value across the industrial manufacturing, oil and gas, medical device, and field service industries.
Michael manages advocacy, co‑marketing, webinar, and event initiatives that spotlight how teams achieve safer and more efficient work with TrueContext. He connects closely with customers and partners to shape narratives that are clear, practical, and grounded in results. His work links subject‑matter experts with the people who run complex operations every day, focusing on tangible, strategic takeaways.
A storyteller at heart, Michael writes and speaks about customer stories, field service industry trends, and major event takeaways. He is especially interested in the day in the life of technicians, and the business processes that surround them. Whether he is hosting a webinar, summarizing market trends, or speaking at an industry event, his goal is to give leaders something they can apply immediately to their business to make their technicians safer and more effective.
