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Product

Solutions

Pricing

Resources

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Why TrueContext

Field Service App Platform

Adapt, automate, and transform your field operation

Advanced Automation

Double the productivity, half the effort

Connected Data

Iterate and deploy dynamic workflows rapidly

Enterprise-Grade Services

Digitization at speed and at scale

Compliance & Security

A platform that meets your IT requirements

Capabilities

Workflow Creation

Built for complex field environments

Mobile App

Equip your teams anywhere and in any language

Reporting & Analytics

Visibility now, predictability for tomorrow

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Use Cases

Installation

More assets in less time with guided workflows

Maintenance & Repair

Improve asset uptime with predictive maintenance

Inspections & Compliance

Optimize your operational excellence

Environment, Health & Safety

Protect workers, the public, and the environment

Industries

Industrial Equipment

Power asset performance and human safety

Medical Equipment

Precision for sophisticated instrumentation

Oil & Gas

Operational excellence across the energy stream

Field Service

Break new ground in productivity, quality, and safety

Use Case Spotlight

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Explore

Customer Stories

TrueContext applied in enterprise environments

Ratings & Reviews

What customers say about us

Events

Explore emerging trends with us at upcoming events

Blog

Stories and insights from the field

Learn

Knowledge Base

Answers to the most common product questions

Product Documentation

TrueContext features, usage, and technical details

TrueContext University

Hands-on training to optimize your deployment

Resource Library

Content for your industry and application

Connect

Community

Collaborate with industry peers

Contact Support

Having trouble? Ask our product support team

Talk to Sales

See how TrueContext can help your business

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Field work is hard enough.

We make it easier.

World map

100K+

active users
worldwide

1

form submitted
per second

2.8M

forms submitted
monthly

What makes us – us?

An unparalleled commitment to our product, customers, partners, and employees

TrueContext Solve-Perform-Care values

Take a guided tour of our office

CIX Top 20 logo
Deloitte company logo
Supreme Software 2019 Award logo
Best Forms Automation Software 2018 Award logo
Experts Choice Award logo

Strong, Experienced Leadership

Management team

Board of Directors

Alvaro Pombo portrait

Alvaro Pombo

FOUNDER & CEO

Alvaro Pombo is the founder and CEO of TrueContext, the leader in mobile forms. Alvaro is driven by the possibilities technology creates for the ever-growing mobile workforce.

Glenn Chenier portrait

Glenn Chenier

Chief Product Officer

Glenn leads the R&D and product management teams. He ensures that TrueContext’s product constantly evolves to meet our customers ever-changing needs. His team stays on top of industry trends and respond accordingly.

Lisa Scian portrait

Lisa Scian

VP, People & Culture

Lisa is responsible for shaping our harmonious company culture. She and her team have made strong employee engagement and positive candidate experiences the standard at TrueContext.

Aly Mawani portrait

Aly Mawani

VP, Client Success & Operations

Aly leads the client-centric functions of the company which include: success, technical support, training/enablement, implementation and operational data/analytics. These critical touchpoints impact key drivers for growth and set new standards of excellence for client health, on-boarding experience, solution delivery and overall life-time value.

Michael Kramer portrait

Michael Kramer

Chief Revenue Officer

Michael is a revenue executive with over 20 years of experience in the software as a service (SaaS) industry. He previously held CRO roles at both BlueRidge.AI and Steelwedge Software, as well as executive sales roles at SAP, Infor, Workday, Fuze, and Accruent.

Mansell Nelson portrait

Mansell Nelson

head of partners

Mansell nurtures the company’s partnership ecosystem-strategic partners, technology companies, and system integrators. His team works with these partners to ensure the relationships are symbiotic.

Dave Croucher portrait

David Croucher

CFO

Dave and his team develop and execute the strategy to scale the company’s business and financial operations globally. He is also responsible for all aspects of TrueContext’s investor relations.

Lise Snelgrove portrait

Lise Snelgrove

VP, Marketing

Lise is a data driven creative with a passion for technology. She has built her career delivering exceptional client experiences that create loyalty, recurring revenue, and long-term growth.

Carl Turner portrait

Carl Turner

General Counsel

Carl Turner is an experienced corporate/commercial lawyer with more than 25 years of private practice and in-house experience.

D. Neil McDonnell

Chairman

Mr. McDonnell is a recognized leader in the Canadian technology space with over 25 years of experience building technology-based companies in enterprise software, embedded software and hardware applications. He is currently Chair of Quorum Information Technologies Inc., a North American SaaS software and services company listed on the TSX Venture Exchange, and a director of Shiftboard Inc., a leading provider of enterprise workforce scheduling software, among other companies. Mr. McDonnell has extensive experience in past board and senior executive roles in the technology sector. He has also been the Chair of several companies involved in recent transactions that have resulted in strong results for shareholders, including: Chair of the board of Redline Communications Group Inc., a TSX-listed provider in mission-critical data infrastructure, during its acquisition by Aviat Networks Inc. in July 2022; Chair of Nanotech Security Corp., a TSXV-listed developer of nano-optic security features, for over two years leading up to and during its acquisition by Meta Materials Inc. in October 2021; Chair of Photon Control Inc., a TSX-listed developer and supplier of optical measurement technologies and systems, for over four years leading up to and during its acquisition by MKS Instruments Inc. in July 2021; and Chair of QHR Corporation, a TSXV-listed developer and supplier of electronic medical records and related health care products, for over a year leading up to and during its acquisition by Loblaws Companies Limited in October 2016.

Sir Terence Matthews

Member

Sir Terence Matthews is the founder and Chairman of Wesley Clover, an investment vehicle and holding company. Matthews has either founded or funded over 80 companies since 1972, including Newbridge Networks, a company he founded in 1986 and which became a leader in the worldwide data networking industry. In 1972, before launching Newbridge, Matthews co-founded Mitel, a world leader in the design and manufacture of enterprise communications solutions. Wesley Clover now has interests in a broad range of next-generation technology companies, real estate, hotels, and resorts.

In addition to being the Chairman of Wesley Clover, Matthews is also Chairman or Director of a number of private and publicly traded companies.

Matthews holds an honours degree in electronics from the University of Wales and is a Fellow of the Institute of Electrical Engineers and of the Royal Academy of Engineering. In 1994, he was appointed an Officer of the Order of the British Empire, and in the 2001 Queen’s Birthday Honours, he was awarded a Knighthood.

In 2011, he was appointed Patron of the European Cancer Stem Cell Research Institute.

Alvaro Pombo

Member

Alvaro Pombo, CEO and Founder of TrueContext, is a technology industry leader and innovator. He plays a fundamental role in defining the culture of TrueCon text and leading by example – business process curiosity, passion about technology and provoking positive transformation. Alvaro is a regular speaker at technology events and conferences, with a focus on how SaaS and related technologies can transform business operations and improve profitability. He also nurtures young technology entrepreneurs, sharing guidance and advice to the next emerging generation of innovators.

Alvaro has 30 years of leadership experience in Field Automation and IT, including the role of CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel Lucent, and six years with Exxon, where he played a key role of introducing field automation solutions. Alvaro served as consultant to Palm Inc., developing their business App store strategy.

Pombo holds several Patents and is the winner of a number of distinctions from the City of Ottawa, the Government of Colombia, and other organizations recognizing his entrepreneurial work. He holds a BSc in Computer Engineering from Universidad de los Andes in Bogota, Colombia, an MBA from the University of Ottawa, and studies at Georgetown University.

Philip Deck

Member

Philip Deck brings over 20 years of experience in technology company operations, leadership, and merchant banking. Deck served as the Chief Executive Officer (CEO) of MKS Inc., a leader in enterprise software application lifecycle management, from 2001 until its acquisition by PTC Corp in 2011. From 1993 to 1999, he was CEO of Certicom Corp., a worldwide leader in cryptographic research and software toolkits. Deck served as a Director of the Bank of Canada, Canada’s central bank, from 2006 until 2013, and also held a role as Lead Director. He has also served on the Board of the C.D. Howe Institute in addition to several other private and public software companies.

Catherine Sigmar

Member

Ms. Sigmar is currently the Chief Legal Officer and Vice President, Strategic Initiatives at Tecsys Inc. (TSX: TCS), a leading supply chain management company. She spent more than 12 years in the enterprise resource space at SSA Global Technologies Inc. and Baan Corporation and also worked at a growing division of the Software and Services Group at Intel Corporation. Ms. Sigmar has worked extensively in North and South America, Europe, and Asia, and has held roles as Chief Operations Officer and Chief Legal Officer in Canada, the United States and the United Kingdom.

Alvaro Pombo

Founder and Co-CEO

Alvaro Pombo portrait

Connect

Alvaro Pombo, CO-CEO and Founder of TrueContext, is a technology industry leader and innovator. He plays a fundamental role in defining the culture of TrueContext and leading by example – business process curiosity, passion about technology and provoking positive transformation. Alvaro is a regular speaker at technology events and conferences, with a focus on how SaaS and related technologies can transform business operations and improve profitability. He also nurtures young technology entrepreneurs, sharing guidance and advice to the next emerging generation of innovators.

Alvaro has 30 years of leadership experience in Field Automation and IT, including the role of CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel Lucent, and six years with Exxon, where he played a key role of introducing field automation solutions. Alvaro served as consultant to Palm Inc., developing their business App store strategy.

Pombo holds several Patents and is the winner of several distinctions from the City of Ottawa, the Government of Colombia, and other organizations recognizing his entrepreneurial work. He holds a BSc in Computer Engineering from Universidad de los Andes in Bogota, Colombia, an MBA from the University of Ottawa, and studies at Georgetown University.

Phil Deck

Co-CEO

Phil Deck portrait

Connect

Philip Deck brings over 20 years of experience in technology company operations, leadership, and merchant banking. Deck served as the Chief Executive Officer (CEO) of MKS Inc., a leader in enterprise software application lifecycle management, from 2001 until its acquisition by PTC Corp in 2011. From 1993 to 1999, he was CEO of Certicom Corp., a worldwide leader in cryptographic research and software toolkits. Deck served as a Director of the Bank of Canada, Canada’s central bank, from 2006 until 2013, and also held a role as Lead Director. He has also served on the Board of the C.D. Howe Institute in addition to several other private and public software companies.

Glenn Chenier

Chief Product Officer

Glenn Chenier portrait

Connect

Glenn Chenier has over 20 years of technical leadership and implementation experience in product and services development and enterprise IT systems.

Prior to joining TrueContext, Chenier led Alcatel-Lucent’s software services design team responsible for solutions to operationalize the IP service routing networks of several major telecom carriers. As product manager of knowledge management at Alcatel-Lucent, he led the design and implementation of the Service Routing Knowledge Base and several other software solutions to operationalize the Service Routing Certification program. Chenier led the implementation of the company’s enterprise-wide web content management system and several other components of their customer-facing relationship management systems.

Chenier holds a master’s degree in social sciences from the University of Ottawa.

Lisa Scian

VP, People & Culture

Lisa Scian portrait

Connect

Lisa Scian is a Human Resources Executive whose career in the high-tech industry include leadership HR roles at Corel Corporation, Mitel, Bridgewater Systems, and DragonWave Inc, supporting employees in more than 18 different countries across the globe.

Throughout her career, Lisa’s expertise and collaborative approach have made her a trusted advisor and results-oriented leader responsible for all aspects of Human Resources, including HR policy, strategy, and technology/systems implementation. Lisa is passionate about cultivating employee engagement and attracting high-caliber talent.

Lisa graduated from Algonquin College B.A. program, with concentration in Human Resources. She is an active member of the Human Resources Professional Association, sitting on both the standard and validation examination panels, is a practicing mentor in HRPA Mentorship Program, and holds her CHRP and CHRL designations.

Aly Mawani

VP, Client Success & Operations

Aly Mawani portrait

Connect

Aly Mawani is a digital transformation and analytics specialist with over 20 years of client-facing experience. He is driven to help organizations create business value from data and apply data science to address organizational challenges. Before joining ProntoForms in 2018, Aly held senior management roles in Strategy, Marketing and Technical Support, within the Analytics division at IBM Canada.

Driven by a passion for building solutions that are based on innovation, design, and experience, Aly previously led the Professional Services team at ProntoForms, before assuming responsibility for Operations (systems, data & analytics, and business process management).

Aly holds an Executive MBA from the University of Ottawa, and bachelor’s degrees from the University of Waterloo and McMaster University. He continues to subscribe to life-long learning and endeavors to stay abreast of all topics in the realm of thought leadership, design thinking, and artificial intelligence.

Michael Kramer

Chief Revenue Officer

Michael Kramer portrait

Connect

Michael is a revenue executive with over 20 years of experience in the software as a service (SaaS) industry. He previously held CRO roles at both BlueRidge.AI and Steelwedge Software, as well as executive sales roles at SAP, Infor, Workday, Fuze, and Accruent. He is continuing his learning in Innovation and Entrepreneurship at Stanford University Graduate School of Business, holds an MBA at the University of Dallas, and has a Bachelor of Science in Engineering at Purdue University.

Mansell Nelson

VP, Client Success & Operations

Mansell Nelson portrait

Connect

Mansell Nelson is a senior telecommunications executive with a proven background in successfully bringing new technologies to businesses in Canada.

Prior to joining TrueContext, Nelson was the Senior Vice President, Products and Solutions, Enterprise Business Unit, with Rogers Communications Inc. During his 15 years with Rogers, Nelson developed and brought to market a variety of strategic consumer and business mobile solutions, including messaging, mobile broadband, fleet management, and Internet of Things (IoT).

Prior to joining Rogers, Nelson held senior business development roles at Look Communications and Telus in Vancouver, British Columbia. Nelson holds a Bachelor of Arts degree in economics from the University of British Columbia.

David Croucher

CFO

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Connect

David Croucher is a senior financial executive who has been working with public and private companies in Canada and the United States for the past 20 years in high technology fields such as software, telecommunications equipment, and biotechnology.

Croucher served as CFO for Liponex Inc., a biotechnology company listed on the TSX that was sold to Imasight Inc. in 2008. Croucher also worked with Chemaphor Inc., a biotechnology company listed on the TSXV. Prior to that position, Croucher served as a Director of Finance for World Heart Corporation, a manufacturer and distributor of medical (heart assist) devices listed on the Toronto Stock Exchange and Nasdaq National Market. Prior to World Heart Corporation, he served as Director of Finance for Akara Corporation, a telecommunications equipment start-up company that was acquired by Ciena Corporation in 2003.

Croucher also served nine years in public accounting with PricewaterhouseCoopers LLP, working in Canada and the U.S. and focusing on publicly traded and start-up high technology companies. He is a Chartered Accountant and a Certified Public Accountant registered in the U.S. He holds a Bachelor of Commerce degree from Carleton University in Ottawa, Ontario.

Lise Snelgrove

VP, Marketing

Lise Snelgrove portrait

Connect

Lise began her career at Rogers Communications when Blackberries were text-only and flip phones were still cool. She was hired to lead the technical team that would help launch the first data-capable mobile phone in Canada. During her 12 years at Rogers, Lise held senior roles in Client Success and Enterprise Marketing within the mobile B2B team. She worked directly with decision-makers of large enterprises that gave her a deep understanding of the impact mobile was having on the way we work and the way we connect. It was an exciting time that led to her 20 year career in B2B mobile technology.

Carl Turner

General Counsel

Carl Turner portrait

Connect

Carl Turner is an experienced corporate/commercial lawyer with more than 25 years of private practice and in-house experience. Carl began his legal career at Gowling Lafleur Henderson (now Gowling WLG Canada). In 2014, he transitioned in-house and since then has held senior legal and general counsel positions with both private and public companies including Blackhawk Network Canada and Cargojet. Carl provides day-to-day legal and strategic advice on a wide range of matters, including software licensing, vendor agreements, reseller agreements, employment, intellectual property ownership and protection, data privacy and data security.

Carl holds a Bachelor of Arts from Ottawa University and a Bachelor of Laws (LL.B.) from York University and is a member of the Law Society of Ontario.

TrueContext team photo at charity event

Work at TrueContext.

Build a career that kicks SaaS

Employees ‘dish’ on why they love TrueContext

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Natalie Verania Digital
Marketing Specialist

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Patrick Henry
Customer Success Manager

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Huberto Garza
Partner Manager

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Simon Lam
Director, Engineering

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Contact Information

Ottawa Headquarters

2500 Solandt Rd. #250
Kanata, ON K2K 3G5
Canada

Toll-Free: +1.888.282.4184
International: +1.613.599.8288
Support: +1.888.762.7472
sales@truecontext.com

Toronto Office

110 Yonge St, #602
Toronto, ON M5C 1T4
Canada

London Office

64 Knightsbridge,
London SW1X 7JF
United Kingdom

Phone: +44 2081 242693