The world’s largest, most complex, and most asset-intensive operations rely on TrueContext to deliver the future of field service today — from accurate job guidance and purposeful data collection to deep analytics that drive action and impact.

Alvaro Pombo, CO-CEO and Founder of TrueContext, is a technology industry leader and innovator. He plays a fundamental role in defining the culture of TrueContext and leading by example – business process curiosity, passion about technology and provoking positive transformation. Alvaro is a regular speaker at technology events and conferences, with a focus on how SaaS and related technologies can transform business operations and improve profitability. He also nurtures young technology entrepreneurs, sharing guidance and advice to the next emerging generation of innovators.

Alvaro has 30 years of leadership experience in Field Automation and IT, including the role of CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel Lucent, and six years with Exxon, where he played a key role of introducing field automation solutions. Alvaro served as consultant to Palm Inc., developing their business App store strategy.

Pombo holds several Patents and is the winner of several distinctions from the City of Ottawa, the Government of Colombia, and other organizations recognizing his entrepreneurial work. He holds a BSc in Computer Engineering from Universidad de los Andes in Bogota, Colombia, an MBA from the University of Ottawa, and studies at Georgetown University.

Chris Novak has over 20 years of business development and leadership experience in technology and software sales.

Prior to joining TrueContext, Chris led the General Contractor sales organization at Procore Technologies, a US-based construction management SaaS company headquartered in California. Under his leadership, Chris helped Procore grow its general contractor business to $300 million throughout North America, where he oversaw the commercial, mid-market, and enterprise GTM teams. His experience also extends to other sales leadership roles in other esteemed software companies – including Oracle, AutoDesk, PlanGrid, and Workday – establishing and refining processes in sales operations across various market segments and regions.

Glenn Chenier has over 20 years of technical leadership and implementation experience in product and services development and enterprise IT systems.

Prior to joining TrueContext, Chenier led Alcatel-Lucent’s software services design team responsible for solutions to operationalize the IP service routing networks of several major telecom carriers. As product manager of knowledge management at Alcatel-Lucent, he led the design and implementation of the Service Routing Knowledge Base and several other software solutions to operationalize the Service Routing Certification program. Chenier led the implementation of the company’s enterprise-wide web content management system and several other components of their customer-facing relationship management systems.

Chenier holds a master’s degree in social sciences from the University of Ottawa.

Aly Mawani is a digital transformation and analytics specialist with over 20 years of client-facing experience. He is driven to help organizations create business value from data and apply data science to address organizational challenges. Before joining ProntoForms in 2018, Aly held senior management roles in Strategy, Marketing and Technical Support, within the Analytics division at IBM Canada.

Driven by a passion for building solutions that are based on innovation, design, and experience, Aly previously led the Professional Services team at ProntoForms, before assuming responsibility for Operations (systems, data & analytics, and business process management).

Aly holds an Executive MBA from the University of Ottawa, and bachelor’s degrees from the University of Waterloo and McMaster University. He continues to subscribe to life-long learning and endeavors to stay abreast of all topics in the realm of thought leadership, design thinking, and artificial intelligence.

Mansell Nelson is a senior telecommunications executive with a proven background in successfully bringing new technologies to businesses in Canada.

Prior to joining TrueContext, Nelson was the Senior Vice President, Products and Solutions, Enterprise Business Unit, with Rogers Communications Inc. During his 15 years with Rogers, Nelson developed and brought to market a variety of strategic consumer and business mobile solutions, including messaging, mobile broadband, fleet management, and Internet of Things (IoT).

Prior to joining Rogers, Nelson held senior business development roles at Look Communications and Telus in Vancouver, British Columbia. Nelson holds a Bachelor of Arts degree in economics from the University of British Columbia.

Jessi leads People & Culture at TrueContext, where she focuses on building a high-performing, people-centered organization that can scale with purpose. She oversees talent strategy, leadership development, organizational design, and employee experience, helping align people programs with business growth.

With a background spanning operations, leadership, and culture-building, Jessi is known for bringing clarity, practicality, and heart to complex problems. She believes strong teams are built on accountability, transparency, and trust.

Based in Ottawa, Jessi spends most of her time solving challenges with great people — and occasionally with strong coffee.

Carl Turner is an experienced corporate/commercial lawyer with more than 25 years of private practice and in-house experience. Carl began his legal career at Gowling Lafleur Henderson (now Gowling WLG Canada). In 2014, he transitioned in-house and since then has held senior legal and general counsel positions with both private and public companies including Blackhawk Network Canada and Cargojet. Carl provides day-to-day legal and strategic advice on a wide range of matters, including software licensing, vendor agreements, reseller agreements, employment, intellectual property ownership and protection, data privacy and data security.

Carl holds a Bachelor of Arts from Ottawa University and a Bachelor of Laws (LL.B.) from York University and is a member of the Law Society of Ontario.