About TrueContext

Varun Nath is the CEO of TrueContext, where he leads the company’s mission to scale operational excellence and drive customer-centric growth. By operating at the intersection of product strategy and execution, Varun ensures TrueContext remains a pivotal catalyst for digital transformation in the field.

Varun brings a distinguished track record of scaling high-growth B2B SaaS organizations by building cultures of deep customer-centricity. He specializes in aligning cross-functional teams to prioritize the end-to-end customer journey, a philosophy he championed as Chief Operating Officer at Avionté Staffing Software to drive sustainable growth and superior client outcomes. By bridging the gap between internal operations and the user experience, Varun ensures that organizational efficiency translates directly into long-term value for the customer. His global perspective on customer success was further refined during his tenure at health technology leader Epic, where he served as General Manager for Middle East operations based in Dubai.

Varun holds an MBA from Harvard Business School and is dedicated to helping technology companies navigate rapid expansion while building the foundations for sustainable, long-term scale.

Dan Sanchez is an enterprise software leader with more than a decade of experience turning product strategy into measurable business growth across healthcare IT, CRM, and field service platforms. As SVP of Product Management at TrueContext, he leads the company’s product vision, strategy, and roadmap, driving customer-centric innovation that delivers real-world results.

Before joining TrueContext, Dan served as VP of Product Management at Avionté, where he helped double the company’s annual revenue while leading a team of product directors, managers, and analysts. Earlier in his career, he worked at Salesforce, delivering strategic solutions for enterprise customers, and spent six years at Epic, where he led large-scale implementations and improved clinical outcomes for major health systems including Mayo Clinic.

Aly Mawani is a digital transformation and analytics specialist with over 20 years of client-facing experience. He is driven to help organizations create business value from data and apply data science to address organizational challenges. Before joining TrueContext in 2018, Aly held senior management roles in Strategy, Marketing and Technical Support, within the Analytics division at IBM Canada.

Driven by a passion for building solutions that are based on innovation, design, and experience, Aly previously led the Professional Services team at TrueContext, before assuming responsibility for Operations (systems, data & analytics, and business process management).

Aly holds an Executive MBA from the University of Ottawa, and bachelor’s degrees from the University of Waterloo and McMaster University. He continues to subscribe to life-long learning and endeavors to stay abreast of all topics in the realm of thought leadership, design thinking, and artificial intelligence.

Rishika leads marketing at TrueContext, where she is responsible for the company’s go-to-market strategy and marketing organization, supporting growth across acquisition, retention, and expansion. Her focus is on building a disciplined, revenue-aligned marketing engine that connects product strategy, market insight, and sales execution.

With over 15 years of experience across B2B SaaS and enterprise software, Rishika brings a systems-level approach to marketing leadership—balancing strategy, execution, and operational rigor. Her work centers on clarifying positioning, strengthening competitive differentiation, and enabling sales, partners, and customer teams to drive sustainable, measurable growth.

Rishika has led marketing and growth functions in both early-stage and scaling organizations, giving her a pragmatic perspective on what it takes to build teams, processes, and GTM foundations that endure as companies grow. She is particularly passionate about aligning marketing with business outcomes, improving funnel visibility, and ensuring marketing investments translate into real impact.

She holds an MSc in International Management and Entrepreneurship from the University of Glasgow and brings a thoughtful, execution-driven approach to leadership grounded in data, collaboration, and continuous improvement.

Mansell Nelson is a senior telecommunications executive with a proven background in successfully bringing new technologies to businesses in Canada.

Prior to joining TrueContext, Nelson was the Senior Vice President, Products and Solutions, Enterprise Business Unit, with Rogers Communications Inc. During his 15 years with Rogers, Nelson developed and brought to market a variety of strategic consumer and business mobile solutions, including messaging, mobile broadband, fleet management, and Internet of Things (IoT).

Prior to joining Rogers, Nelson held senior business development roles at Look Communications and Telus in Vancouver, British Columbia. Nelson holds a Bachelor of Arts degree in economics from the University of British Columbia.

Jessi leads People & Culture at TrueContext, where she focuses on building a high-performing, people-centered organization that can scale with purpose. She oversees talent strategy, leadership development, organizational design, and employee experience, helping align people programs with business growth.

With a background spanning operations, leadership, and culture-building, Jessi is known for bringing clarity, practicality, and heart to complex problems. She believes strong teams are built on accountability, transparency, and trust.

Based in Ottawa, Jessi spends most of her time solving challenges with great people — and occasionally with strong coffee.

Naveen serves as Vice President of Finance at TrueContext Inc., where he leads the company’s financial strategy, planning, and operations. With extensive experience in SaaS finance, Naveen brings a deep understanding of recurring revenue models, growth metrics, and capital efficiency.

He has been a key strategic partner to the executive team and played an integral role in the company’s 2024 acquisition by Battery Ventures, a leading private equity firm. He continues to work alongside the PE firm and executive leadership to scale the business for its next phase of growth. Naveen’s career reflects a truly global perspective, having held senior financial leadership roles across South Africa, Russia, the UAE, and Canada. Before that, he built a year career at Big 4 accounting firms progressing from auditor to Senior manager while leading external audits and advisory engagements for multinational clients.

Patrick leads TrueContext’s global sales organization, with a focus on driving revenue growth and helping field service companies worldwide solve their most complex operational challenges. He is passionate about connecting the right solutions to the right customers and empowering his team to deliver real impact at every stage of the sales journey.

With over 20 years of experience in the high-tech industry, Patrick has built his career across a variety of customer-facing roles, including Strategic Accounts Manager and Manager of Customer Success. Giving him a well-rounded perspective on what it takes to build lasting client relationships and drive long-term growth. Outside of work, Patrick can be found on the golf course or cheering loudly on the sidelines at his kids’ sporting events.