ProntoForms completes name change to TrueContext Corporation

Legal name change comes as part of larger rebranding initiative

OTTAWA, ON – November 28, 2023, ProntoForms Corporation (TSXV: PFM) (the “Company”), the global leader in field intelligence, announced today that it has filed Articles of Amendment to change its name to TrueContext Corporation effective November 28, 2023. Commencing on this date, the Ottawa-based SaaS company will be conducting business under the new name. The Company expects to change its ticker symbol to TCXT on the TSX Venture Exchange (“TSX-V”) effective December 5, 2023 subject to the approval of the TSX-V. Earlier this month, its wholly-owned subsidiary, ProntoForms Inc., completed its legal name change to TrueContext Inc. The Company also launched its new website at truecontext.com.

This announcement comes on the back of a larger rebrand initiative, launched to align the corporate identity with continuing product development in response to the evolving needs of the global field service landscape. Over the last decade, the Company made significant leaps in product capability and functionality and has since grown to encompass a much larger scope than mobile forms. While staying true to its brand promise of rich user experience for connected field teams, the product has flourished into more technologically advanced enterprise applications, such as deep analytics and AI integrations.

“TrueContext – our founding name – is the next logical step for our corporate brand, reflecting the essence of what we do for field service environments across the globe. We no longer just digitize paper processes; we automate workflows for field service professionals. We provide a single source of truth to technicians in the field, allowing them to leverage adaptive workflows for accuracy, productivity, and precision. Our product also enables enterprises to harness the power of data – so they can know more, do more, and be more with field intelligence,” Founder and co-CEO Alvaro Pombo commented.

“The TrueContext brand better represents the product’s sophistication and position in the market. The new identity is a statement of what the Company has grown to be and its mission to maintain its place as an industry leader through constant product innovation,” Philip Deck, co-CEO, added.

About the Company

The Company is the global leader in field intelligence. The product’s field workflows and data collection capabilities enable enterprise field teams to optimize decision-making, decrease organizational risk, maximize the uptime of valuable assets, and deliver exceptional service experiences. Over 100,000 subscribers use the Company’s product across multiple use cases, including asset inspection, compliance, installation, repair, maintenance, and environmental, health & safety with quantifiable business impacts.

The Company is based in Ottawa, Canada, and currently trades on the TSXV under the symbol PFM. ProntoForms and TrueContext are registered trademarks of TrueContext Inc., a wholly-owned subsidiary of the Company.

For additional information, please contact:

Alvaro Pombo
co-Chief Executive Officer
TrueContext Corporation
613.599.8288 ext. 1111
[email protected]

Philip Deck
co-Chief Executive Officer
TrueContext Corporation
416.702.3974
[email protected]

Dave Croucher
Chief Financial Officer
TrueContext Corporation
613-286-9212
[email protected]

Contact Information

Alvaro Pombo
co-Chief Executive Officer
TrueContext Corporation
613.599.8288 ext. 1111
[email protected]

Philip Deck
co-Chief Executive Officer
TrueContext Corporation
416.702.3974
[email protected]

Dave Croucher
Chief Financial Officer
TrueContext Corporation
613.286.9212
[email protected]

Certain information in this press release may constitute forward-looking information. For example, statements about the Company’s future growth or value, the revenues anticipated to be received by the Company from recent contracts referred to above and anticipated market trends are forward-looking information. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. The Company’s business and value may not grow as anticipated or at all, revenue anticipated from contracts may not be received due to many risks, including factors specific to the customer, and anticipated market trends may not occur or continue. Historical growth levels and results may not be indicative of future growth levels or results. The Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to the Company. There are a number of risk factors that could cause future results to differ materially from those described herein. Please see “Risk Factors Affecting Future Results” in the Company’s annual management discussion and analysis dated March 9, 2022 found at www.sedar.com for a discussion of such factors. ARR is calculated as the annual equivalent of the recurring elements of our contracts with customers that are in effect at the end of the period. It excludes one-time professional service fees and assumes that customers will renew the contractual commitments on a periodic basis as those commitments come up for renewal, unless such renewal is known to be unlikely at period end. Please also refer to the Company’s management discussion and analysis for the year ended December 31, 2022 for a description of how the Company determines and uses ARR. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.